Press and media
Press
Palma Botanical Co. sells houseplants matched to the light you have. Everything a reporter usually asks for is on this page.
For interviews, quotes or assets, email hello@palmaplants.com. We reply within 24 hours.
Email the press deskDownload the press kit (ZIP)Last updated 2 November 2026.
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Story ideas for this season
Timely angles for November 2026, on the record. Pick one and email; he'll reply within 24 hours.
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Pet-safe plants for holiday gifting
Gifting a plant to someone with pets? The ASPCA lists the parlor palm (Chamaedorea elegans), spider plant (Chlorophytum comosum), money tree (Pachira aquatica) and its "Prayer Plant" entry (Calathea insignis) as non-toxic to dogs and cats. Ask Nick about this
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Why plants drop leaves once the heat comes on
Every November the questions start: the plant looked fine in October and now it's dropping leaves. Short days slow growth, so the same watering keeps roots wet too long, while heater air dries out the leaves at the same time. Ask Nick about this
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Santa Ana season and your houseplants
In Southern California, the dry Santa Ana winds show up on houseplants as crispy brown edges. Check the soil more often than usual during a wind event, and keep plants off heater vents and away from drafty doors. Ask Nick about this
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Picking a plant for a dim apartment
Start by measuring the window, not by browsing plants. Palma's free light calculator turns your window direction and distance into a light reading, so you know which plants will actually live there. Ask Nick about this
Light calculator: palmaplants.com/pages/houseplant-light-calculator
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About Palma Botanical Co.
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Palma Botanical Co. is an online houseplant shop in Los Angeles, founded by horticulturist Nick Alan. Palma sells houseplants matched to the light you have, and every plant page lists the light, the water and the attention that plant needs. The shop also publishes free care tools, including a plant quiz, a light calculator, a watering calculator and a plant problem diagnoser, along with a care library and the Botanical Journal. Live plants ship free to the 48 contiguous US states. Learn more at palmaplants.com.
One line
Palma Botanical Co. is a Los Angeles online houseplant shop, founded by horticulturist Nick Alan, that matches plants to the light you have.
Founder
Nick Alan
Horticulturist and founder, Palma Botanical Co.
Short bio
Nick Alan is a horticulturist and the founder of Palma Botanical Co., an online houseplant shop in Los Angeles. He has more than 25 years of experience growing plants.
Long bio
Nick Alan is a horticulturist and the founder of Palma Botanical Co., an online houseplant shop in Los Angeles that matches plants to the light people actually have. He has more than 25 years of experience growing plants. Nick writes Palma's care and troubleshooting guides, on topics like how often to water a monstera by season and whether monsteras are safe for cats and dogs. He also builds Palma's interactive plant-care tools, including the light calculator, the watering calculator and the plant problem diagnoser. He posts on Instagram as @thenonstopnick.
More from Nick: founder page · Instagram · the Botanical Journal
Any time of year
What Nick can talk about
Standing expertise, good any time of year, by email or phone. Ask for a topic that is not listed.
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Winter plant care
Why a plant that looked fine in October drops leaves in December, and how a weekly watering habit keeps roots wet once the days get short.
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Pet-safe plants
Which popular houseplants the ASPCA lists as safe for cats and dogs, which ones it doesn't, and how to check a plant before it comes home.
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Low-light plants
What "low light" means in foot-candles, and which plants cope with a north window or a dim apartment.
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Plant gifting
How to pick a plant for someone when you've never seen their windows, and which plants forgive a missed watering.
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Pests
How to spot fungus gnats, spider mites and mealybugs early, and what to try first.
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Matching plants to light
How to read a spot before you buy, using foot-candles and Palma's free light calculator.
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Running a small online plant shop
What it takes to ship live plants across the country in winter as a small business.
Fast facts
Palma at a glance
- Founder
- Nick Alan, horticulturist
- Based in
- Los Angeles, California
- What we sell
- Live houseplants, planters and plant-care tools, online at palmaplants.com
- Shipping
- Free shipping on live plants to the 48 contiguous US states
- Before it ships
- Every order is inspected, watered and packed, then dispatched within 1 to 4 business days
- Free tools
- Plant quiz, light calculator, watering calculator, plant problem diagnoser and pet-safety checker
- Reading
- The care library and the Botanical Journal, including non-toxic houseplants for cats and dogs
- Press contact
- hello@palmaplants.com
Brand assets
Photos and logo
Free to use in coverage of Palma. Please credit Palma Botanical Co.
Download the logo. Dark on light: SVG · PNG, 2000px. Light on dark: SVG · PNG, 2000px. Transparent backgrounds.
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On the record
Ready-to-use quotes
Use any of these with attribution to Nick Alan, founder of Palma Botanical Co. Want something more specific to your story? Email us.
“Most winter plant trouble isn't the plant. It's a summer watering schedule running in December. Check the soil, not the calendar.”
Nick Alan, founder, Palma Botanical Co.
“Start with the window. Once you know how much light a spot gets, picking the plant is the easy part.”
Nick Alan, founder, Palma Botanical Co.